Director, Engagement Strategy
New
L
Lyra HealthMental Health
United StatesFull-TimeDirector
Salary$150,000 - $206,000 a year
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Job Details
- Experience
- 10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing, with at least 5 years successfully managing and developing a team.
- Required Skills
- Data AnalysisSalesforceJiraTableauTeam management
Requirements
- 10+ years of experience in B2B, B2B2C, or relationship-driven corporate marketing.
- 5+ years successfully managing and developing a team.
- Proven track record of developing corporate marketing strategies that drive measurable user outcomes.
- Exceptional ability to translate complex data and metrics into compelling strategic insights for executives and clients.
- Demonstrated success in customer-facing roles persuading stakeholders to adopt recommendations.
- Proven experience working cross-functionally to navigate complex initiatives and manage client account escalations.
- Ability to work independently as a self-starter.
- Experience in digital health or fast-growing technology companies (preferred).
- Background in healthcare or employee benefits (highly preferred).
- Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence (preferred).
Responsibilities
- Manage and mentor a team of 7 marketing professionals.
- Develop annual strategy, budget, and quarterly initiatives for the team.
- Build repeatable playbooks and scalable marketing frameworks to drive engagement.
- Establish operational strategy and governance models using tools and AI to maximize efficiency.
- Analyze funnel metrics to identify underperforming accounts and implement targeted marketing turnaround plans.
- Partner cross-functionally with Customer Success, Operations, and Product marketing to drive Net Revenue Retention.
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