Marketing Lead
New
Z
ZipdevMarketing
Mexico. Costa Rica. Panama. NicaraguaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 7+ years of marketing experience with at least 2+ years in a leadership/management role
- Required Skills
- Google AnalyticsDigital MarketingBudget management
Requirements
- 7+ years of marketing experience with at least 2+ years in a leadership/management role
- Experience owning marketing strategy and execution in a small-to-mid-size company ($5M–$20M revenue range)
- B2C marketing experience, ideally including direct mail/print, ambassador/referral programs, and paid media (PPC/CRO)
- Proven track record managing marketing budgets for ROA/ROI and negotiating vendor/agency agreements
- Experience managing people, including junior team members and technical contractors
- Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, and marketing automation
- Excellent communication skills for presenting strategy and Scorecard results
- Familiarity with Customer.io, Google Analytics, monday.com, and Excel/Google Sheets
- EOS (Entrepreneurial Operating System) experience strongly preferred
Responsibilities
- Lead generation to support annual revenue targets and B2C growth
- Set marketing strategic direction across campaigns, messaging, and brand
- Build quarterly plans based on strategic direction and identify new marketing channels
- Manage and optimize marketing budget for ROA/ROI
- Negotiate and execute agreements with marketing resources and agencies
- Own the marketing Scorecard and report KPIs to leadership
- Direct marketing team and technical contractors on campaign execution and website updates
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