Head of Demand Generation
E
EasygeneratorEdTech SaaS
Remote, United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years in B2B SaaS digital growth; 2+ years team leadership
- Required Skills
- Data AnalysisSEO
Requirements
- 5+ years of experience in B2B SaaS digital growth.
- 2+ years of team leadership experience.
- Proven track record of pipeline growth and managing budgets of €2M+.
- Deep expertise in paid acquisition, conversion rate optimization (CRO), and SEO/GEO.
- Hands-on experience with AI agents and agentic workflows (e.g., Claude, LLM-based tooling).
- Experience designing or shipping systems that automate end-to-end marketing processes.
- Strong editorial judgment and understanding of digital design.
- Commercial awareness and enterprise sales knowledge.
- Strong analytical skills with a data-driven approach to revenue KPIs.
- Experience in 20M–100M ARR SaaS (preferred).
- Experience with international SaaS markets (preferred).
Responsibilities
- Own paid, organic, website, and conversion channels to drive qualified pipeline.
- Translate growth targets into clear marketing roadmaps and priorities.
- Lead paid acquisition strategies and manage a €2M+ budget allocation.
- Optimize website structure, messaging, UX, and CRO to improve conversion.
- Build scalable SEO/GEO and intent-based content clusters to grow authority.
- Lead revenue-focused content aligned with buyer journeys and enterprise sales.
- Establish scalable processes and experimentation frameworks for the marketing team.
- Partner with PMM, Revenue, and Leadership teams to achieve key revenue KPIs.
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