Lead Product Marketing Manager
New
A
AffirmFintech Payments
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment.Full-TimeLead
SalaryUSA base pay range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000; USA base pay range (all other U.S. states) per year: $164,000 - $224,000
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Job Details
- Experience
- 8+ years of experience in product marketing, product management, or a similar role
- Required Skills
- Project ManagementData AnalysisCross-functional collaborationMarket Research
Requirements
- 8+ years of experience in product marketing, product management, or a similar role.
- Proven track record of leading successful product launches and GTM strategy.
- Strategic thinker with strong business acumen and the ability to connect customer needs to product development.
- Exceptional communication and storytelling skills to simplify complex ideas.
- Highly analytical mindset with the ability to leverage data to optimize performance.
- Experience navigating ambiguity in fast-paced, shifting environments.
- Proven ability to influence and collaborate cross-functionally.
- Strong prioritization and project management skills.
- Creative problem-solving abilities.
Responsibilities
- Partner with Product teams to shape the roadmap using customer research, competitive intelligence, and market trends.
- Own end-to-end GTM strategy and execution from beta to launch.
- Analyze complex data sets to refine positioning and inform product marketing strategies.
- Design and execute programs to drive merchant engagement and product adoption at scale.
- Develop product messaging and materials for high-impact, client-facing roadmap meetings.
- Navigate cross-functional dependencies and lead alignment across Sales, Enablement, Partnership, and Analytics teams.
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