Senior Paid Social Strategist (Meta)
New
J
JobgetherDirect-to-consumer Marketing
CanadaContractSenior
SalaryUSD $6,000–$8,000 per month on a contract basis.
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Budget management
Requirements
- 4+ years of hands-on paid social experience in an agency or high-growth brand environment.
- Deep practical knowledge of Meta advertising (Advantage+, CBO, signal quality, CAPI, and incrementality).
- Proven experience personally managing $100K+ in monthly Meta spend with a track record of efficiency improvements.
- Strong experience owning paid acquisition for direct-to-consumer or e-commerce businesses.
- Working knowledge of Google Ads and its role within a broader paid media mix.
- Strong familiarity with GA4, Looker Studio, attribution concepts, and performance measurement.
- Fluent, confident English with strong written and verbal communication skills.
- Ability to lead client-facing discussions and explain complex performance data.
- Strategic judgment to balance data, creative performance, and business objectives.
- Proven ability to work effectively in a fast-moving, remote-first environment.
Responsibilities
- Lead day-to-day paid social activity across a portfolio of DTC accounts, including campaign builds, account structure, budget pacing, testing, optimization, and scaling decisions.
- Oversee $100K+ in monthly Meta spend while optimizing campaigns against ROAS, CPA, MER, and broader profitability objectives.
- Personally configure and quality-assure Meta tracking infrastructure, including pixels, Conversions API (CAPI), event quality, catalogs, and product feeds.
- Develop structured creative testing programs, brief creative teams, critically evaluate creative output, and connect creative performance insights to in-platform campaign strategy.
- Maintain working knowledge of Google, TikTok, and other relevant channels, contributing to cross-channel budget allocation.
- Own the paid social portion of client calls, communicate performance clearly, present actionable recommendations, and confidently challenge requests.
- Coach junior paid media professionals and act as a final quality-assurance checkpoint for paid social work.
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