Director, Marketing Data & Analytics
New
J
JobgetherMarketing Analytics
Based in the United StatesFull-TimeDirector
Salary$203,000–$305,000 annually
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Job Details
- Experience
- 10+ years
- Required Skills
- AWSSQLSnowflakeTableauData modeling
Requirements
- 10+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline, including experience leading teams.
- Proven expertise in marketing measurement, attribution, forecasting, experimentation, channel and campaign performance, and ROI analysis.
- Strong SQL and data-modeling skills, with experience working across data warehouses such as Snowflake or AWS-based environments.
- Proficiency with BI and dashboarding platforms such as Tableau or Streamlit, and data-management systems such as SelectStar or Informatica.
- Demonstrated experience integrating marketing, web, advertising, CRM, and revenue data into reliable analytics and reporting frameworks.
- Strong understanding of how marketing performance data can inform pipeline, revenue, investment, and business decisions.
- Experience influencing senior stakeholders and turning complex analytical findings into clear recommendations and decisive action.
- Strong executive presence and storytelling skills, with the ability to make complex data understandable.
- Ability to move from ambiguous business questions to structured analytical plans, actionable outputs, and clear recommendations.
- Strong collaborative leadership skills and the ability to build trusted relationships across Marketing, Finance, Sales/Revenue Operations, Data, Engineering, and Product.
Responsibilities
- Lead and develop a high-performing Marketing Analytics team spanning measurement, insights, performance management, forecasting, attribution, analytics engineering, and decision support.
- Define and continuously evolve the marketing measurement strategy, including KPI definitions, reporting governance, funnel health metrics, channel performance, and ROI frameworks.
- Build trusted, scalable analytics products and self-service dashboards that provide marketing teams and senior leaders with timely visibility into performance, trends, and opportunities.
- Partner with Finance, Sales and Revenue Operations, Data/Engineering, Product, and Marketing leadership on planning, target setting, pipeline pacing, budget allocation, and business reviews.
- Advance attribution, incrementality, experimentation, and ROI methodologies to connect campaign and channel activity with pipeline, revenue, customer outcomes, and investment decisions.
- Develop data-quality, semantic-layer, documentation, and governance practices that make analytics reliable, reusable, consistent, and accessible across teams.
- Integrate marketing, web, advertising, CRM, and revenue data into trusted reporting and decision-making frameworks.
- Translate complex analytical findings into concise, compelling narratives and recommendations for executives and non-technical audiences.
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