Performance Marketing Specialist
New
E
ELVTROnline Education
UkraineFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- B2 English or higher
- Experience
- 1–2 years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 1–2 years of hands-on experience with conversion campaigns, performance marketing, or user acquisition in an in-house or agency setting.
- B2 English proficiency or higher.
- Confident in managing and executing campaigns in Meta Ads Manager independently.
- Fluent in key marketing metrics: CPM, CTR, CPC, CPL, CAC, ROAS/ROI, and LTV.
- Hands-on experience with AI tools in a professional or project-based capacity.
- Strong analytical skills with a proactive, hypothesis-driven approach to testing.
- Attention to detail regarding campaign maintenance, reporting, and account structure.
- Ability to provide data-backed feedback to creative teams.
Responsibilities
- Build, launch, and optimize Meta Ads conversion campaigns by managing audience splits, budgets, and creative rotations.
- Track and own key performance metrics, including lead quality, CPL, and anomalies, to ensure efficient budget spend.
- Perform rigorous QA on account structures, including audiences, exclusions, placements, and naming conventions.
- Design and execute A/B tests based on hypotheses, log results, and iterate on campaign strategy.
- Collaborate with internal stakeholders including producers, copywriters, and designers, providing data-driven feedback.
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