Digital Marketing Specialist
New
S
Sola SalonsSalon Services
United StatesFull-TimeMiddle
Salary$70,000-$80,000 annually
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Google AnalyticsSEOLead GenerationCRM
Requirements
- 3–5+ years of hands-on digital marketing experience.
- Strong understanding of paid media platforms, specifically Google Ads and Meta Ads.
- Experience with SEO and website optimization best practices.
- Proficiency with Google Analytics, Looker Studio, and Google Search Console.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience supporting franchise, multi-location, or local marketing environments.
- Familiarity with CRM and marketing automation platforms.
- Demonstrated ability to manage multiple projects and priorities.
- Experience working with agencies or external partners.
- Understanding of lead generation funnels and conversion optimization.
Responsibilities
- Execute and optimize paid digital campaigns across Google, Bing, Meta, TikTok, and Performance Max.
- Monitor and optimize campaign performance to achieve lead generation and conversion goals.
- Partner with agencies and vendors to ensure campaigns align with business objectives.
- Implement on-page, off-page, local, and technical SEO initiatives.
- Manage Google Business Profile content and local business listing updates.
- Build reports and dashboards to translate performance data into actionable insights.
- Collaborate with internal teams and external partners on website enhancements and A/B testing.
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