Digital Marketing Specialist
New
T
Tahche Outsourcing Services IncDigital Marketing
United States, US shiftPart-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3-5 years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Minimum of 3-5 years of experience managing PPC campaigns in an agency or fast-paced in-house environment.
- Active certifications in Google Ads (Search, Display, Shopping) and/or Meta Blueprint are highly preferred.
- Proficiency in Google Ads Editor, Microsoft Ads, Meta Ads Manager, and Google Analytics (GA4).
- Strong ability to analyze raw data and translate it into a narrative.
- Ability to manage multiple client accounts simultaneously.
- Excellent written and verbal communication skills.
- Willingness to learn and master new advertising platforms.
Responsibilities
- Support the Digital Advertising Manager in the daily management of paid search and social accounts.
- Perform ongoing keyword discovery, expansion, and optimization.
- Manage account bids, monthly budget caps, and quality scores.
- Draft compelling, conversion-focused ad copy and conduct A/B testing to improve CTR and conversion rates.
- Assist in setting up and troubleshooting conversion tracking via Google Ads, Google Tag Manager, and GA4.
- Generate and analyze performance reports using Agency Analytics to provide actionable insights.
- Stay updated on industry trends, platform updates, and competitor strategies.
- Collaborate with the design team to provide feedback on landing page performance and layout.
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