Digital Advertising Specialist
New
B
Byte&KiteDigital Marketing
United States, US time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- A/B testing
Requirements
- 2+ years of experience in digital advertising, paid media or performance marketing
- Hands-on experience with platforms such as Google Ads, Meta Ads or LinkedIn Ads
- Strong understanding of audience targeting, campaign structure, bidding and conversion tracking
- Experience managing advertising budgets and optimising campaigns against business goals
- Comfortable analysing campaign data and turning insights into clear actions
- Understanding of A/B testing and performance measurement
- Strong attention to detail and ability to manage multiple campaigns
- Comfortable presenting campaign performance and recommendations to clients
Responsibilities
- Plan and manage paid advertising campaigns across Google, Meta, LinkedIn and other relevant platforms
- Develop audience targeting, campaign structures, budgets and testing plans
- Monitor campaign performance and identify opportunities to improve efficiency and conversions
- Test ad creative, messaging, audiences and landing pages to improve results
- Work with designers and copywriters to develop effective advertising assets
- Track campaign performance, conversions and return on advertising spend
- Investigate performance changes and recommend data-driven adjustments
- Prepare performance reports and communicate key findings to clients
- Collaborate with other marketing specialists on integrated campaigns
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