Sr. Social Media Manager
New
M
MasterClassEdTech
This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada.Full-TimeSenior
Salary$142,000 — $170,000 USD
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisDigital MarketingCross-functional collaboration
Requirements
- 7+ years of experience owning organic social for a recognized brand.
- Proven track record of building and growing engaged audiences.
- Deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences.
- Comfortable with both big-picture strategy and hands-on execution.
- Data-driven approach using performance and audience insights to inform content and strategy.
- Strong cross-functional collaboration skills.
- Ability to stay close to internet culture and trends to create brand-appropriate content.
- Thrive in fast-paced environments.
Responsibilities
- Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization.
- Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience.
- Partner closely with Creative, Marketing, GTM, and other cross-functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution.
- Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders.
- Contribute to evergreen and ad-hoc MasterClass social initiatives while helping develop AI-enabled frameworks and workflows that make our social organization more creative, effective, and efficient.
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