Product Marketing Manager
New
E
EvolphinB2B SaaS
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4–6 years total experience in a pure Product Marketing Manager role
- Required Skills
- Figma
Requirements
- 4–6 years of experience exclusively in a pure Product Marketing Manager role.
- Experience working in at least 2 product-led SaaS or startup environments, ideally Seed to Series B stage.
- Demonstrated ability to own positioning, launches, and go-to-market execution.
- Strong writing skills with a focus on clarity and ability to explain complex AI features.
- Comfortable publishing in Webflow and building decks in Figma Slides.
- Strong visual taste and design judgment to match high-quality brand standards.
- Resourceful and decisive mindset capable of operating in a fast-moving, low-handholding environment.
- Deep understanding of ICP pain points, messaging, and conversion strategies.
- Familiarity with PLG tools like Product Fruits or Arcade for demo creation.
- Knowledge of visual production needs for retailers, marketplaces, and post-production teams.
Responsibilities
- Shape and execute the PLG narrative to improve user discovery, trial, and upgrade conversion.
- Create and publish high-converting website content using Webflow.
- Plan and execute product launch campaigns across web, email, in-app, and social channels.
- Translate raw ideas from founders or prototypes into clear, conversion-ready marketing content.
- Develop and maintain GTM assets including pitch decks, one-pagers, and outbound materials.
- Record product demos and explainer content using tools like Arcade, Screen Studio, or Loom.
- Analyze competitors and market trends to refine product messaging.
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