Product Marketing Manager II
New
S
Sprout SocialB2B SaaS
Remote USFull-TimeMiddle
Salary$94,400.00 – $118,000.00 annually (Hiring Range); Zone 1: $103,800.00-$155,800.00; Zone 2: $94,400.00 – $141,600.00.
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Job Details
- Experience
- 4+ years
- Required Skills
- Project ManagementCanva
Requirements
- 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions.
- Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently.
- Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders.
- Experienced in navigating cross-functional approval processes across Product, Sales, and Marketing teams.
- Strong operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution.
- Ability to use data-informed decision making to measure launch success.
- Comfort with ambiguity and managing complex dependencies.
Responsibilities
- Act as the end-to-end owner of the quarterly launch program and release engine.
- Partner cross-functionally with Marketing, Revenue, and R&D teams to deliver collateral showcasing AI-driven platform capabilities.
- Own positioning, messaging, and go-to-market support for a select group of platform products.
- Optimize workflows and processes to ensure teams are equipped with value-forward stories.
- Lead the execution of launch events and initiatives to scale awareness and demand.
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