SEO Content Specialist
T
Trade NationMarketing
Poland. Slovenia. Slovakia. Czechia. LatviaFull-Time
Salary not disclosed
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Job Details
- Required Skills
- SEO
Requirements
- Strong SEO writing and editing skills with a clear understanding of search intent and SERP formats.
- Ability to follow content templates and create consistent, scannable structures.
- High attention to detail, accuracy, and discipline in meeting deadlines.
- Understanding of GEO principles for AI and LLM-driven search and answer engines.
- Strong keyword research skills using SEO tools to identify opportunities and content gaps.
- Experience managing content across global and multi-country websites.
- Knowledge of E-E-A-T and YMYL content requirements, preferably in a financial services or regulated environment.
- Performance-led approach to reviewing data and optimizing content for rankings.
- Experience with Storyblok CMS is considered an advantage.
Responsibilities
- Write and update high-intent SEO content including commercial pages, comparison pages, and FAQs.
- Optimize content for Generative Engine Optimisation (GEO) for surfacing by AI-driven search engines like ChatGPT and Perplexity.
- Maintain a content refresh plan to address decay, identify gaps, and improve existing coverage.
- Conduct keyword research to identify search intent and content opportunities across markets.
- Apply on-page best practices such as structure, headings, internal linking, and meta data.
- Localize content for country-specific websites while ensuring no cannibalization or duplication.
- Coordinate content across global websites to maintain consistency, tone, and regulatory compliance.
- Review content performance data to optimize existing pages for rankings, traffic, and conversion.
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