Senior Product Marketing Manager
New
W
WhippyB2B SaaS
Remote- United StatesFull-TimeSenior
Salary$120K to $150K total compensation, base plus performance bonus, plus equity.
Apply NowOpens the employer's application page
Job Details
- Experience
- 4+ years
- Required Skills
- HubSpot
Requirements
- 4+ years of experience in B2B SaaS marketing.
- Demonstrable experience in both hands-on lifecycle/growth marketing and product marketing/positioning.
- Strong proficiency in HubSpot, specifically workflows, segmentation, lifecycle stages, and attribution.
- Proven ability to write clear, compelling marketing copy independently.
- Quantitative mindset with experience tracking pipeline, conversion rates, and campaign ROI.
- Experience working in companies with under 100 employees.
- Ability to work directly with sales teams to understand customer instincts.
- Experience in vertical SaaS selling to SMB owners and operators is preferred.
- Previous experience in sales or SDR roles is a bonus.
Responsibilities
- Codify product positioning, messaging, proof points, and competitive framing into a single source of truth.
- Build and execute end-to-end lifecycle and email marketing programs, including sequences, drip campaigns, and retargeting.
- Manage and optimize HubSpot, including contact hygiene, segmentation, lifecycle stages, and attribution reporting.
- Build a proof engine by interviewing customers, drafting case studies, and creating sales enablement assets like battlecards and one-pagers.
- Turn webinars and events into integrated marketing campaigns and promotional sequences.
- Oversee the content writer and set editorial priorities aligned with core messaging.
View Full Description & ApplyYou'll be redirected to the employer's site
