Sr. CRM Analyst – Lifecycle Marketing & Retention
New
C
CookUnityFood Tech
Argentina (Remote)Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Data AnalysisHTMLCRM
Requirements
- 4+ years of working experience in D2C email marketing
- Experience with building and deploying emails from scratch
- Experience working cross-functional with creative partners (designers & copywriters)
- Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)
- Very strong written and verbal skills in English
- Attention to detail and ability to manage multiple tasks on often short deadlines
- Experience with Braze platform (preferred)
- Experience with SMS marketing in a D2C environment (preferred)
- General understanding of HTML (preferred)
- General understanding of personalization in CRM (preferred)
Responsibilities
- Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts
- Maintain the CRM marketing calendar and Roadmap.
- Support upkeep of weekly performance reporting
- Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies
- Write briefs for emails, push notifications, SMS, and in-app messages
- Collaborate with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
- Coordinate copy and design work to ensure deadlines are met
- Facilitate internal sign-off of communications from internal stakeholders
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