GTM Programs, Senior Manager
New
C
CrunchyrollEntertainment/Streaming
US-RemoteContractManager
Salary67.98 - 79.89 USD per hour
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementDigital Marketing
Requirements
- 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work.
- Experience supporting product launches, GTM programs, and integrated marketing campaigns.
- Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising.
- Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses.
- Experience managing multiple workstreams across cross-functional teams.
- Familiarity with campaign localization, website or promotional launches, and marketing QA.
- Experience with Wrike or a similar project management tool.
- Experience working with teams across different countries or markets.
Responsibilities
- Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, and Catalog Growth Planning.
- Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps.
- Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving.
- Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers.
- Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details.
- Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications.
- Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations.
View Full Description & ApplyYou'll be redirected to the employer's site
