Senior Director, Content, Social, Creator Marketing

New

BabylistE-commerce and Media

Babylist is remote-first with team members across the U.S. and CanadaFull-TimeDirector

Salary$212,712 to $283,694 + target 25% annual bonus and competitive equity

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Job Details

Experience building a creator or influencer program from scratch, including affiliate mechanics and content frameworks.
Expertise in social-native video production and strategy.
Proven experience leading editorial and commercial content teams simultaneously.
Ability to think strategically in community, not just channels.
Experience managing multi-format content teams (written, video, audio, social).
Experience leading social teams that build content from the bottom of the funnel to the top.
Demonstrated analytical skills to establish frameworks and measure channel KPIs.
Proficiency with AI tools to improve output and operational speed.

Own Babylist's editorial and branded content, brand social presence, creator and influencer marketing, community program, and podcasts.
Establish our showrooms as a hub for brand and user content leveraging our in house studio in the NYC showroom.
Build Babylist's affiliate creator and influencer program from the ground up: recruitment, program mechanics, and the content frameworks that make it scale.
Lead the team directly responsible for execution: Director, Social, Community & Creators; Senior Manager, Editorial Content; Senior Manager, Branded Content; and the Podcast Producer.
Own social-native video as Babylist's highest-frequency, highest-performing content format.
Set the standard for how editorial integrity and sponsored content coexist on the same team.
Partner with Integrated Marketing leads on content needs for major go-to-market moments.
Establish a content calendar with tentpole moments and hijack culture when appropriate.

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