Social Media and Influencer Marketing Manager
New
B
Beta BionicsMedical Technology
Remote (United States), Pacific Time Zone strongly preferred.Full-TimeManager
Salary$95,000 – $160,000 / year
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Job Details
- Experience
- 5–7 years
- Required Skills
- Digital Marketing
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5–7 years of experience in social media, influencer marketing, content strategy, digital marketing, or communications.
- Hands-on experience executing organic social media strategies across platforms like Instagram, Facebook, TikTok, LinkedIn, Reddit, and YouTube.
- Experience managing external agencies and cross-functional teams.
- Proven experience with content strategy, community building, and KPI measurement.
- Excellent writing, storytelling, editorial judgment, and creative direction skills.
- Experience translating technical, clinical, or regulated content into customer-facing communications.
- Comfortable leveraging AI-powered tools for productivity and content development.
- Ability to travel up to 20% of the time.
- Flexibility to work evenings and weekends when necessary.
Responsibilities
- Lead Beta Bionics' organic social media strategy across key consumer and healthcare professional channels.
- Manage agency partners in developing social content strategy and editorial calendars.
- Build and activate the Patient Ambassador Program by cultivating relationships with product users.
- Partner with cross-functional teams including Clinical, Legal, and Product on compliant content creation.
- Define KPIs and measure performance across social media, influencer marketing, and community engagement.
- Monitor industry trends and audience insights to evolve the social media presence.
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