Associate Director, Programmatic
New
J
JobgetherMarketing
Based in the United StatesFull-TimeSenior
SalaryBase salary range of $113,000–$140,000, commensurate with experience and location.
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Job Details
- Experience
- 6+ years
- Required Skills
- Artificial IntelligenceData AnalysisDigital Marketing
Requirements
- 6+ years of experience developing and activating programmatic media strategies, ideally within an agency environment.
- Strong hands-on experience with DSPs such as The Trade Desk, DV360, and StackAdapt, including campaign setup, optimization, QA, troubleshooting, and performance management.
- Broad experience across CTV, OLV, display, and other programmatic channels, with knowledge of PMP, Preferred Deals, Programmatic Guaranteed, and direct publisher buying.
- Strong understanding of the programmatic ecosystem, including DSPs, SSPs, publishers, data providers, and verification partners.
- Experience developing sophisticated audience strategies using first-party data, contextual targeting, modeled audiences, and other targeting approaches.
- Strong media planning, measurement, analytical, and problem-solving skills, with the ability to turn performance insights into strategic recommendations.
- Proven client-facing experience and the ability to communicate complex media concepts clearly to diverse audiences while building trusted relationships.
- Experience developing publisher and media partner relationships, evaluating opportunities, and supporting new business pitches.
- Strategic, data-driven, and commercially minded, with a strong focus on delivering results.
- Comfortable balancing high-level strategy with hands-on execution and remaining close to media platforms.
- Strong interest in AI and automation and a willingness to incorporate emerging tools into media strategy.
- Excellent collaboration and communication skills.
Responsibilities
- Define and own programmatic and direct media strategies across a portfolio of clients, covering CTV, OLV, display, native, audio, DOOH, high-impact, and emerging formats.
- Lead campaign strategy and activation across DSPs such as The Trade Desk, DV360, StackAdapt, and other relevant platforms, maintaining hands-on oversight of setup, pacing, optimization, QA, and troubleshooting.
- Develop buying and audience strategies across open exchange, private marketplace (PMP), Preferred Deals, Programmatic Guaranteed, and direct insertion order opportunities.
- Own media planning and performance best practices spanning forecasting, budgeting, reach and frequency, learning agendas, optimization, reporting, and analysis.
- Build and maintain strategic relationships with publishers, platforms, and media partners, including leading RFPs, evaluating opportunities, and negotiating direct and programmatic partnerships.
- Identify and test emerging partners, formats, technologies, automation solutions, and AI applications that can improve campaign strategy, activation, workflows, and performance.
- Partner with client, creative, growth, and analytics stakeholders to connect media strategy and measurement with broader business objectives.
- Translate complex media strategies, marketplace developments, and performance data into clear recommendations and actionable business implications for clients.
- Serve as a trusted, client-facing advisor by anticipating needs, presenting recommendations, and helping clients make informed media investment decisions.
- Mentor junior team members and contribute to team development, new business pitches, thought leadership, POVs, presentations, and content.
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