Senior Paid Acquisition Specialist
New
W
WKNDDigital Marketing
United StatesFull-TimeSenior
SalaryUSD 65000 - 130000 / year
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Job Details
- Experience
- 5+ Years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 5+ Years of Experience in Paid Media.
- Proven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment.
- Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands.
- Comfortable interpreting complex datasets, running A/B tests, and deriving actionable insights.
- Demonstrated ability to manage and optimize six-figure monthly ad spends effectively.
- Familiarity with key advertising policies (e.g., Facebook Advertising Policies, Google Ads guidelines) and privacy regulations (GDPR, CCPA).
- Skilled in juggling multiple campaigns and priorities without compromising quality.
Responsibilities
- Plan, execute, and optimize paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
- Ensure accurate audience targeting, segmentation, and creative alignment.
- Collaborate with the Creative team to develop compelling ad visuals and copy.
- Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.
- Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns.
- Allocate and manage ad spend across channels to achieve client objectives and ROI targets.
- Generate regular campaign performance reports and present insights to internal teams and clients.
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