Head of Performance Creative Strategy
New
B
BM DigitalPerformance Marketing
CanadaFull-TimeManager
Salary$200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity
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Job Details
- Experience
- 7+ years
- Required Skills
- Data Analysis
Requirements
- 7+ years of experience in performance creative, primarily in a high-volume agency setting.
- Demonstrable track record of driving measurable revenue growth, conversion rate improvements, and CPA optimization.
- Fluent in direct response creative principles, including hook diagnosis and iterative concept testing.
- Deep platform-specific knowledge of Meta and TikTok ad performance dynamics.
- Experience developing junior and senior strategists in a high-pressure, live-account environment.
- Ability to context-switch across diverse industries, such as DTC skincare, fitness apps, and consumer tech.
- Strong evidence of building scalable processes that maintain quality at high volume.
Responsibilities
- Set the creative standard for every client, format, and platform by establishing data-informed SOPs and best-practice frameworks.
- Manage and mentor a team of performance creative strategists to improve diagnostic capabilities and creative decision-making.
- Partner with the lead editor to systematize production workflows and ensure high-output execution.
- Align creative strategy and creator processes with the head of talent to ensure cohesive execution across paid media.
- Direct the creative onboarding for new clients to accelerate proof-of-concept and early wins.
- Serve as the senior creative voice for founders and CMOs, providing strategic guidance and diagnosing creative underperformance.
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