Creative Lead (Performance & Strategy)
New
C
Creative MilkshakeCreative Agency
RemoteFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4–8 years
Requirements
- 4–8 years of experience in performance creative, creative strategy, or content production.
- Professional background in a social-first agency, DTC brand, or UGC studio.
- Deep, current experience working across both creative strategy and content production.
- Proven expertise in TikTok and Meta platforms, including formats, hooks, edit pacing, and performance signals.
- Demonstrable ability to provide specific, actionable feedback to elevate creative output.
- Experience building processes, SOPs, and checklists in a fast-paced environment.
- Fluent in English and confident presenting creative rationale to clients.
- Ability to collaborate across departments and navigate ambiguity.
- Strong understanding of AI tools for ideation, scripting, and research.
Responsibilities
- Set and maintain creative standards from storyboard to final ad output.
- Review and provide actionable feedback on Creative Strategy Presentations (CSPs), storyboards, RAW footage, and final ads.
- Build and maintain checklists, brand guides, and review frameworks.
- Develop internal resources and an ad example library to codify creative best practices.
- Facilitate pre-production alignment sessions between Creative Strategists and Producers.
- Maintain deep pulse on TikTok and Meta trends, translating intelligence into actionable production workflows.
- Provide creative leadership on VIP or complex client accounts.
- Manage the agency's internal social content and portfolio quality.
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