Global Product Marketing Manager
New
P
Paula’s ChoiceSkincare / CPG
Seattle, WA Headquarters (hybrid), open to remote if necessary (West Coast only), some flexibility required for global time zone coordinationFull-TimeManager
Salary$105,000 - $115,000 USD/annually
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementProduct Development
Requirements
- Bachelor’s Degree required, MBA preferred.
- 5+ years of relevant work experience in traditional CPG brand management and/or beauty marketing.
- Proven track record in agile creative thinking and generating new marketing ideas.
- Strong analytical and quantitative acumen, including experience with syndicated data (NPD).
- Deep understanding of the NPL process from ideation to execution.
- Experience developing business cases.
- Strong project management and cross-functional leadership capabilities.
- Ability to thrive in a dynamic, lean, and agile environment.
- Global brand product development experience is a plus.
- Skincare product marketing and development experience is a plus.
Responsibilities
- Develop new product launch concepts to drive global category growth.
- Create compelling positioning and marketing stories to fill portfolio white space.
- Conduct ongoing analysis of category trends, consumer insights, and competitive dynamics.
- Manage the end-to-end NPL process, including insight development, pricing, and incrementality analysis.
- Collaborate with internal teams on product testing strategies and marketing claims.
- Develop and present strategic recommendations to senior management.
- Lead cross-functional teams to meet aggressive in-market timelines.
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