Sr. Performance Marketing Manager
New
T
Trading AcademyFinancial Education
Remote working environment, candidate must be based in United States.Full-TimeSenior
Salary$100k-$115k per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of hands-on paid media management experience.
- Deep expertise in Meta Ads (required), Google Search, and YouTube (strongly preferred).
- Proven experience managing monthly ad spends of $500K+.
- Advanced technical knowledge of Meta CAPI (GTM and direct API) and Google Enhanced Conversions.
- Experience with multi-step funnels (lead gen, VSL, webinar, live events).
- Ability to design and interpret incrementality tests and lift studies.
- Hands-on experience using offline sales data to inform bidding strategies.
- Proficiency with Salesforce and Google Tag Manager (GTM).
- Ability to work effectively with engineering and analytics stakeholders.
- Strong analytical skills to diagnose and resolve performance shifts.
Responsibilities
- Manage and allocate a $500K+/month budget across Meta, Google Search, Display, YouTube, and LinkedIn.
- Implement and maintain Meta CAPI and Google Enhanced Conversions for server-side tracking.
- Push lead, show-up, and buyer events from Salesforce back into ad platforms for offline conversion optimization.
- Develop and manage attribution models and incrementality tests to validate campaign performance.
- Optimize full-funnel conversion rates from first touch to enrollment across multiple event types.
- Collaborate with engineering and analytics teams to resolve data tracking and performance issues.
- Report on KPIs including CAC, ROAS, and cash return at both channel and aggregate levels.
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