Sr. Manager, Marketing Systems & Automation
New
G
GoodLeapFintech / Sustainable Solutions
Remote, USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7-9 years
- Required Skills
- SQLHTMLSalesforceDatabricks
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 7-9 years of experience in marketing operations, marketing automation, lifecycle, and/or database marketing.
- Documented history of successfully driving complex projects to completion.
- Hands-on ownership of a marketing automation/campaign execution platform, including audience construction, journey building, and QA.
- Working understanding of SQL, HTML, and marketing operations code for validation and troubleshooting.
- Ownership of campaign taxonomy, naming standards, UTM governance, and hierarchy definition.
- Proven experience building adopted automation, internal tools, or workflows.
- Demonstrated experience using AI tools for production work.
- Ability to translate business and brand requirements into explicit, testable rules.
- Sound judgment regarding data sensitivity, privacy, and consumer lending disclosure laws.
- Strong ability to meet deadlines, prioritize requests, and communicate effectively.
Responsibilities
- Partner with product marketing, creative, and content teams to develop and execute omnichannel campaigns across owned platforms.
- Build, deploy, and supervise automated and agent-assisted marketing workflows while ensuring proper human-in-the-loop oversight.
- Maintain the MarTech stack, document systems, and train teams on best practices and AI tools.
- Support the customer data foundation by collaborating with Salesforce and Databricks partners.
- Manage campaign and channel performance reporting and maintain data integrity.
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