Senior Growth Creative Specialist
New
W
WeedmapsCannabis Technology
United StatesFull-TimeSenior
Salary$100,000 - $121,562 per year, and a competitive bonus
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Job Details
- Experience
- 4+ years
- Required Skills
- FigmaGraphic DesignGenerative AICRM
Requirements
- 4+ years building digital creative for a consumer brand, agency, or as a freelancer.
- Strong craft across static, motion, and video formats with expertise in at least two and competence in the third.
- Hands-on fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
- Demonstrated experience with generative AI tools for image, video, motion, and UGC generation.
- Proven experience with paid media and performance-driven creative (testing, iterations, and results analysis).
- Experience in lifecycle/CRM creative, including email design and front-end familiarity (HTML/CSS).
- Ability to work in a high-volume environment while managing prioritization across multiple concurrent campaigns.
- Strong collaboration skills with the ability to translate performance briefs and test read-outs into creative output.
- Understanding of ad platform policy constraints and creative compliance in regulated industries.
Responsibilities
- Build paid media creative including statics, animated assets, video, GIFs, and AI-generated UGC for platforms like Meta, Google, YouTube, and TikTok.
- Own lifecycle and CRM creative by designing email templates, push notifications, and in-app messaging.
- Operate as a dedicated creative engine for test-and-learn cycles, rapidly iterating on variants to optimize performance.
- Utilize generative AI across the production pipeline to create polished, brand-safe assets efficiently.
- Transform raw photo and video assets into finished, channel-ready campaign materials.
- Partner with Media Operations on asset trafficking, tagging, and organization to ensure seamless campaign execution.
- Maintain high brand quality standards and ensure all assets meet platform-specific and regulatory compliance requirements.
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