Email/SMS Copywriter
New
M
Mars MenDTC Men's Health
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
Requirements
- 3+ years of direct response copywriting for DTC, ecommerce, consumer brands, or agency environments.
- Proven experience with email and SMS copy in your portfolio.
- Demonstrated ability to tie copy work to results like open rate, click rate, revenue per recipient, or conversion.
- Ability to write inside a defined brand voice based on research documents.
- Working familiarity with Klaviyo or a comparable ESP.
- Strong understanding of consumer psychology and persuasive communication.
- Ability to manage multiple priorities in a fast-paced, remote environment.
- Experience writing for subscription or replenishment businesses, including cancel-save and dunning copy.
- Self-starter who takes ownership, embraces feedback, and thrives in high-growth teams.
Responsibilities
- Write email and SMS copy across the full lifecycle, including welcome, abandonment, post-purchase, replenishment, subscription upsell, winback, and cancel-save.
- Own the weekly campaign calendar copy, including subject lines, preview text, body, and CTAs, for both prospects and active subscribers.
- Run subject line, offer, and angle tests, forming the hypothesis, writing the variants, reading the result, and rolling winners into the evergreen flows.
- Adapt proven acquisition angles into retention, including our core product mechanism, clinical authority, and founder story.
- Write to segment, ensuring tailored messaging for first-time buyers, subscribers, and lapsed customers.
- Ensure all copy adheres to supplement and men's health compliance guardrails.
- Brief the designer and implementer to ensure copy, layout, and build align.
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