Senior Associate- Product & Channel Marketing
New
P
ProtectiveInsurance
RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementMicrosoft Office SuiteDigital MarketingData analytics
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 7+ years of experience in marketing, product marketing, channel marketing, or related disciplines.
- Experience developing and executing strategic marketing plans and go-to-market initiatives.
- Demonstrated ability to build relationships, influence decision-making, and drive alignment across cross-functional stakeholders.
- Experience using marketing analytics and performance metrics to measure results and optimize outcomes.
- Experience managing marketing budgets and ensuring alignment with annual business plans.
- Experience managing multiple complex projects simultaneously in a fast-paced environment.
- Proficiency with enterprise project management platforms (e.g., Workfront) and Microsoft Office Suite.
- Solid understanding of Insurance and Retirement lines of business and their market environments.
- Excellent verbal, written, presentation, and interpersonal communication skills.
Responsibilities
- Collaborate with the Line-of-Business team to define business objectives, customer segments, and product offerings.
- Develop marketing plans that support sales and growth goals, leveraging market insights and customer behavior trends.
- Lead the development of strategic briefs to guide marketing plans and go-to-market strategy.
- Engage research and LOB teams to develop strategic messaging platforms for campaigns and content.
- Review and communicate campaign performance, identifying improvement and optimization opportunities.
- Manage marketing projects within the project management system to ensure progress and alignment.
- Monitor LOB budgets to ensure alignment with annual plans and go-to-market activities.
- Act as a liaison between the LOB team, marketing teams, and external partners.
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