Associate Director, Product Marketing
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Watchmaker GenomicsGenomics, Molecular Diagnostics
Boulder, CO (preferred) or remoteFull-TimeManager
Salary$150,000 - $170,000 + bonus + equity
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Job Details
- Experience
- 12 years
- Required Skills
- Project Management
Requirements
- MS in Molecular Biology, Biochemistry, Genetics, Genomics, or a related scientific discipline.
- Minimum of 12 years of relevant industry experience in life sciences, biotechnology, or molecular diagnostics.
- 2–4 years of people management experience.
- Demonstrated experience leading product commercialization and product marketing initiatives.
- Experience participating in or leading cross-functional new product development teams.
- Strong understanding of genomics, molecular diagnostics, or related technologies.
- Excellent scientific writing, communication, and presentation skills.
- Data-driven mindset with experience measuring commercialization effectiveness.
- Excellent organizational and project management skills.
- Ability to travel up to 25% (domestic and international).
Responsibilities
- Lead, mentor, and develop a high-performing Product Marketing team.
- Develop and execute commercialization strategies across genomics and molecular diagnostics portfolios.
- Own the overall product positioning framework and unified communication strategy.
- Guide cross-functional go-to-market planning, including positioning, messaging, launch strategy, and sales enablement.
- Oversee the development of scientific content and technical marketing assets.
- Partner with Product Management, R&D, Applications, and Commercial teams to align activities with portfolio strategy.
- Incorporate customer insights, competitive intelligence, and market trends into commercialization planning.
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