Regional Field Marketing Manager
New
J
JobgetherEducation Technology
Remote work flexibility within the United StatesFull-TimeMiddle
Salary74,700 - 102,750 USD per year
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Job Details
- Experience
- Approximately 5 years of relevant marketing experience
- Required Skills
- CRM
Requirements
- Bachelor’s or master’s degree from a four-year college or university.
- Approximately 5 years of relevant marketing experience and/or training, ideally in field marketing, regional marketing, or sales enablement.
- Experience marketing to the PreK–12 education sector or a background in education technology is strongly preferred.
- Proven ability to plan, prioritize, and execute integrated marketing strategies and campaigns.
- Experience working with CRM systems, marketing automation platforms, content management tools, and project management software.
- Familiarity with event planning technology for both in-person and virtual events.
- Proficiency with Microsoft Office applications and other common business productivity tools.
- Strong understanding of marketing analytics and the ability to extract actionable insights from complex data.
- Demonstrated ability to use AI tools to improve marketing planning, campaign execution, content development, reporting, sales enablement, and productivity.
- Strong strategic thinking and independent decision-making skills.
- Excellent written and verbal communication skills.
- Highly organized, detail-oriented, and capable of managing multiple priorities in a rapidly evolving environment.
Responsibilities
- Partner with sales teams to develop and execute account-based, regional, and state-wide marketing plans aligned with business and quota objectives.
- Analyze CRM data, pipeline activity, growth opportunities, and market trends to identify areas where marketing can accelerate revenue.
- Develop and manage regional demand generation programs and campaigns designed to create new opportunities, nurture leads, and accelerate existing deals.
- Build and maintain a comprehensive marketing calendar covering campaigns, education-agency sponsorships, webinars, conferences, trade shows, and relevant state and federal funding opportunities.
- Develop regional marketing strategies that reflect local education dynamics, market conditions, state requirements, and sales priorities.
- Partner with events teams to plan and execute high-impact trade shows, conferences, and custom events while establishing clear objectives and measuring results.
- Communicate regional marketing performance, including KPIs, ROI, campaign outcomes, and market insights, to sales and marketing stakeholders.
- Collaborate with sales enablement and participate in sales and product training to strengthen field execution and solution positioning.
- Support customer implementation, retention, and renewal initiatives in partnership with sales and customer success teams.
- Travel periodically with sales teams for customer meetings, conferences, trade shows, and other strategic events.
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