Regional Field Marketing Manager
New
R
RenaissanceEducation Technology
Remote - USFull-TimeManager
Salary74,700 - 102,750 USD per year
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Job Details
- Experience
- 5 years related marketing experience and/or training
- Required Skills
- Project ManagementCRM
Requirements
- Bachelor's or master's degree from a four-year college or university.
- 5 years of related marketing experience or training, ideally in field marketing or sales enablement.
- Experience marketing to the PreK-12 education market or education technology background.
- Proficiency with CRM systems, marketing automation, content, and project management software.
- Proficiency with event planning software for in-person and virtual events.
- Familiarity with MS Office applications.
- AI proficiency for marketing planning, campaign execution, content, and reporting.
- Strong strategic and independent thinking capabilities.
- Effective verbal and written communication skills.
- Ability to work effectively in a rapidly evolving sales environment.
Responsibilities
- Support Sales teams in developing and executing account-based or state-wide marketing plans.
- Develop strong relationships with sales leaders to analyze CRM data.
- Lead field demand generation programs and campaigns to create new business and accelerate opportunities.
- Build a regional marketing strategy aligned with sales goals and local education dynamics.
- Manage a marketing calendar including webinars, events, tradeshows, and sponsorships.
- Partner with the event team to execute tradeshows and customer conferences.
- Regularly communicate marketing programs and results (ROI, KPIs) to stakeholders.
- Travel periodically to attend events and customer meetings with sales teams.
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