Director, Influencer & Affiliate Marketing
New
B
BiOptimizersHealth & Wellness
United States, 9:00 AM – 5:00 PM EST collaboration windowFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7-10 years
- Required Skills
- Budget managementData analytics
Requirements
- 7-10 years of experience leading influencer or affiliate marketing for high-growth wellness, nutrition, or CPG brands.
- Demonstrated success managing influencer marketing budgets of $500,000+ annually.
- Proven experience building and scaling ambassador programs with 250–500+ active creators.
- Strong understanding of performance marketing including last-click attribution and paid amplification.
- Experience negotiating creator contracts, licensing, and commission structures.
- Direct experience managing creator relationships without primary reliance on agencies.
- Proficiency with influencer management platforms such as GRIN, CreatorIQ, Aspire, or Modash.
- Ability to work closely with cross-functional teams including Paid Media, Creative, and CRM.
- Strong analytical and communication skills for presenting business updates and performance metrics.
Responsibilities
- Own and optimize a $500,000+ annual influencer marketing budget while achieving target ROAS.
- Develop profitable creator acquisition strategies across TikTok, Instagram, YouTube, Podcasts, and other channels.
- Negotiate high-value creator partnerships including licensing and paid media rights.
- Build and scale an ambassador community of 500+ active creators.
- Analyze campaign performance to drive business growth and optimize creator relationships.
- Design and implement scalable recruiting, onboarding, and partnership management systems.
- Collaborate with Paid Media, Creative, CRM, and Analytics teams to maximize effectiveness.
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