Head of Marketing
New
J
JobgetherAdvertising Technology
Based in United States, multiple time zonesFull-TimeManager
SalaryAnnual base salary of $155,000–$180,000 USD
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Job Details
- Experience
- 7+ years
- Required Skills
- Budget managementHubSpotCRM
Requirements
- 7+ years of B2B marketing experience with direct ownership of demand generation, pipeline, and revenue outcomes.
- Fluency in adtech, programmatic advertising, Connected TV, or related media technology.
- Proven experience shaping go-to-market strategies for product launches and market expansion.
- Experience managing a marketing budget with P&L or financial accountability.
- Demonstrated track record of multi-channel demand generation across paid, organic, email, outbound, events, and content.
- Experience building PR and communications programs and thought leadership.
- Experience forecasting marketing performance and reporting business impact to senior leadership.
- Demonstrated ability to negotiate vendor contracts and manage external partners and creative resources.
- Experience working with CRM and marketing operations platforms, preferably HubSpot.
- Experience building, mentoring, and managing lean marketing teams and external resources.
- Ability to work independently in a fast-moving, remote-first environment.
Responsibilities
- Own the overall marketing strategy, brand positioning, and competitive differentiation for the product portfolio.
- Build and operate a full-funnel demand generation engine targeting SMB verticals including paid media, SEO/SEM, email, and outbound.
- Create and execute win-back campaigns for churned accounts in partnership with Sales and Customer Success.
- Lead PR and communications initiatives, including earned media, bylined articles, and product launch announcements.
- Own the event strategy from research and planning through to vendor negotiation and onsite execution.
- Manage the marketing budget across all channels, vendors, and future headcount, providing executive leadership with performance rationale.
- Forecast marketing-sourced pipeline and partner with Revenue Operations to measure revenue impact.
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