Channel Manager, Paid Search & Affiliate Marketing
New
I
Integrated Specialty CoveragesInsurtech
United StatesFull-TimeMiddle
SalaryUSD 100000 - 110000 / year
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Job Details
- Experience
- 4–6 years
- Required Skills
- Business IntelligenceData AnalysisGoogle AnalyticsLooker
Requirements
- 4–6 years of performance marketing experience.
- Hands-on ownership experience with paid search (Google Ads required; Microsoft Ads preferred).
- Direct experience managing affiliate or aggregator partner relationships.
- Experience with value-based bidding (target ROAS, target CPA) in a high-CPC vertical.
- Proficiency with Google Analytics 4 or comparable analytics tools.
- Strong analytical fluency in diagnosing performance at the campaign, ad group, keyword, and partner level.
- Proven ability to manage multiple business units in a fast-paced, multi-stakeholder environment.
- Excellent written and verbal communication skills for presenting to senior stakeholders.
- Experience with Looker or BI dashboards is a plus.
- Experience with affiliate platforms (Impact, Commission Junction) is strongly preferred.
- Insurance, financial services, or regulated vertical experience is preferred.
Responsibilities
- Own paid search campaign strategy and optimization across Google Ads and Microsoft Ads for all active ISC retail business units.
- Manage affiliate and aggregator partnership performance, including oversight of existing partners, onboarding new partners, and optimizing commission structures.
- Design and execute channel-level testing across paid search and affiliate channels.
- Monitor daily channel performance KPIs and detect anomalies in impression share, CVR, CPL, and attribution.
- Partner with analytics teams to validate conversion tracking and ensure data integrity.
- Provide monthly and quarterly performance analyses, budget forecasts, and strategic recommendations to leadership.
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