Virtual Assistant - Performance Marketing Specialist
New
W
We Clone YouPerformance Marketing
Argentina. Brazil. Mexico. Belize. Costa RicaFull-TimeMiddle
SalaryUSD $2.200/month
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- 3+ years managing performance marketing for eCommerce or CPG brands.
- Deep experience with Amazon PPC.
- Experience with Walmart Connect, Meta Ads, Google Ads, and YouTube campaigns.
- Experience scaling TikTok Shop or TikTok Ads.
- Strong analytical and Excel/Google Sheets skills.
- Experience managing advertising budgets profitably.
- Experience with Reddit Ads and community-driven marketing.
- Experience with Instacart Ads or retail media networks.
- Experience working with food, beverage, or snack brands and Shopify brands.
- Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, or Triple Whale.
- Understanding of retail velocity and omnichannel strategy.
- Experience with creative testing and landing page optimization.
Responsibilities
- Manage and optimize advertising campaigns across Amazon PPC, Walmart Connect, Meta, TikTok, Google Ads, Reddit, and Instacart.
- Drive growth and visibility across marketplace platforms like Faire.
- Improve profitability metrics including TACOS, ROAS, and contribution margin through data-driven optimizations.
- Identify scaling opportunities, monitor inventory, and adjust advertising spend.
- Analyze key performance indicators such as CAC, LTV, and repeat purchase behavior to identify growth.
- Build and maintain weekly performance dashboards and provide actionable recommendations.
- Collaborate with leadership and creative teams to coordinate launches and optimize listings.
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