Senior Media Planner, Contract
S
Sony Interactive EntertainmentGaming, Entertainment
Remote consideredContractSenior
Salary75 - 100 USD per hour
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementArtificial IntelligenceData AnalysisMicrosoft ExcelDigital MarketingPowerPoint
Requirements
- 8+ years of paid media, integrated media planning, or digital marketing experience.
- Experience planning and managing large-scale global or multi-market paid media campaigns.
- Deep expertise in digital media channels including programmatic, paid social, paid search, online video, and emerging media.
- Strong understanding of media planning fundamentals such as audience strategy, reach and frequency, and optimization.
- Demonstrated ability to lead agency partners and influence strategic media decisions.
- Experience managing complex campaign timelines, budgets, creative workflows, and stakeholder approvals.
- Excellent analytical, project management, and communication skills.
- Demonstrated AI proficiency to leverage technology for productivity and analysis.
- Advanced PowerPoint and Excel skills.
- Experience using media reporting tools, campaign trackers, and planning documentation.
Responsibilities
- Own end-to-end planning and activation workflows for assigned global paid media campaigns across hardware and software titles.
- Translate approved media strategies into tactical media plans, identifying risks, opportunities, and tradeoffs.
- Evaluate media recommendations across channels and markets to provide optimization insights.
- Drive tactical plans through stakeholder review and approval processes.
- Manage creative readiness, including specifications, asset delivery, and trafficking coordination with agency partners.
- Lead day-to-day agency engagement, providing direction and holding partners accountable for delivery.
- Serve as a trusted media advisor to cross-functional stakeholders regarding strategy, measurement, and emerging media.
- Lead campaign performance reviews and translate results into actionable recommendations.
- Maintain documentation for status, decisions, and risks across active workstreams.
View Full Description & ApplyYou'll be redirected to the employer's site
