Senior Google Media Buyer
New
M
Maids.ccDigital Marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3-6 years
- Required Skills
- Data Analysis
Requirements
- 3-6 years of hands-on Google Ads experience.
- Proven experience managing significant Google Ads budgets.
- Deep expertise across Search, Performance Max, YouTube, Shopping, Display, and Demand Gen campaigns.
- Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, enhanced conversions, and offline conversion imports.
- Demonstrated ability to improve ROAS and reduce CPA through structured testing and optimisation.
- Advanced analytical skills with proficiency in Google Ads reporting, Looker Studio, spreadsheets, and performance analysis.
- Strong understanding of keyword strategy, search intent, audience segmentation, and account architecture.
- Attention to detail with a bias toward ownership, initiative, and fast iteration.
- Clear communicator who can translate complex performance data into actionable business insights.
Responsibilities
- Own campaign execution across Google Search, Performance Max, YouTube, Demand Gen, Display, and Shopping.
- Manage and optimise substantial Google Ads budgets with a focus on efficiency, profitability, and growth.
- Develop and execute structured testing roadmaps across keywords, audiences, bidding strategies, ad copy, landing pages, and campaign structures.
- Analyse campaign performance to identify trends, diagnose issues, and uncover scaling opportunities.
- Improve CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency.
- Build and maintain clear reporting dashboards using Google Ads, GA4, Looker Studio, and other reporting tools.
- Work closely with the Director of Performance Marketing on budget allocation, forecasting, and growth strategy.
- Partner with Creative, CRO, and Data teams to improve ad performance and landing page conversion rates.
- Stay ahead of Google Ads platform updates, automation developments, and emerging best practices.
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