CPG Paid Advertising Strategist
New
P
Power DigitalDigital Marketing
Remote - Argentina; Remote - Brazil; Remote - Chile; Remote - Costa Rica; Remote - Ecuador; Remote - Honduras; Remote - NicaraguaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Required Skills
- Google Analytics
Requirements
- 2-3 years of digital marketing experience with 1-2 years in an agency setting.
- Minimum 2-3 years of hands-on experience with at least two paid advertising channels (Google, Bing, Meta, TikTok, LinkedIn, Pinterest, or Snapchat).
- Experience in campaign development and optimization (bid optimization, keyword research, ad copy development, and campaign strategy).
- Advanced proficiency in spoken and written English.
- Proficiency in Google Suite and Microsoft Office.
- Proficiency in Google Analytics.
- Strong understanding of full-funnel marketing.
- Strong organizational and project management skills.
- Excellent interpersonal and client-facing communication skills.
- Ability to work independently and learn quickly.
Responsibilities
- Execute performance marketing across paid social and native media platforms including Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, and Bing.
- Manage client budgets and advise on adjustments based on performance expertise.
- Develop and execute testing roadmaps to ensure a consistent cadence of experimentation.
- Lead proactive strategy recommendations and communicate performance risks internally and to clients.
- Produce performance reporting and present insights to stakeholders with actionable next steps.
- Utilize AI technologies to enhance and optimize business processes.
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