Senior Marketing Automation Specialist
New
W
WaveFintech SaaS
CanadaFull-TimeSenior
Salary$85,000 - $105,000 a year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- HTMLCSSA/B testingCRM
Requirements
- 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or related discipline.
- Advanced hands-on experience with Braze, including multi-step journeys, segmentation, and behavioral triggers.
- Experience using Segment and Amplitude to inform journey design and lifecycle optimization.
- Strong understanding of lifecycle marketing stages including onboarding, activation, retention, and expansion.
- Strong analytical and experimentation skills with experience interpreting performance data.
- Knowledge of email, push, and in-product messaging best practices including deliverability and consent management.
- Working knowledge of HTML/CSS and Liquid templating.
- Strong operational discipline in campaign QA, data accuracy, and governance.
- Ability to independently own execution while partnering effectively with cross-functional teams.
Responsibilities
- Own the execution and optimization of automated customer journeys across email, in-product and push channels from build through QA and launch.
- Leverage Braze, Segment and Amplitude to turn customer data into action and build targeted, personalized journeys.
- Translate lifecycle strategies into scalable automation programs in partnership with Lifecycle, Product Marketing and Growth teams.
- Drive experimentation through A/B and multivariate testing, monitoring KPIs to inform actionable recommendations.
- Maintain the health and scalability of the marketing automation ecosystem through campaign governance and data integrity standards.
- Serve as the subject matter expert, partnering with Product, Data and Engineering to define customer events and attributes for sophisticated segmentation.
View Full Description & ApplyYou'll be redirected to the employer's site
