Marketing Automation Manager
New
E
EverCommerceSaaS Marketing
Based in United States, multiple time zonesFull-TimeMiddle
Salary$115,000–$125,000 USD per year
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Job Details
- Experience
- 4–6+ years
- Required Skills
- SalesforceHubSpotCRM
Requirements
- 4–6+ years of professional experience in marketing automation, lifecycle marketing, CRM, or a closely related discipline.
- Hands-on experience building, launching, and managing campaigns using Marketo and HubSpot, or comparable platforms such as Eloqua, Pardot, or Customer.io.
- Strong understanding of marketing automation fundamentals, including segmentation, triggers, personalization, and automated journeys.
- Working knowledge of Salesforce and CRM-to-marketing-automation integrations.
- Experience supporting end-to-end lifecycle marketing programs across multiple stages of the customer journey.
- Strong understanding of campaign QA, data quality, testing, troubleshooting, and execution standards.
- Exceptional attention to detail and a strong quality-assurance mindset.
- Ability to manage multiple campaigns and initiatives simultaneously in a fast-paced environment.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills for cross-functional collaboration.
- Ability to travel occasionally to company headquarters in Denver, Colorado.
Responsibilities
- Manage day-to-day lifecycle marketing and marketing automation activities, including campaign setup, segmentation, scheduling, tagging, QA, and deployment.
- Build and optimize customer journeys spanning acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy.
- Translate business objectives and campaign requirements into scalable, maintainable lifecycle programs.
- Develop personalized campaigns using segmentation, triggers, audience logic, and messaging.
- Maintain accurate campaign and lifecycle tracking across connected Salesforce environments.
- Ensure clean data, appropriate attribution, and effective alignment between marketing and sales systems.
- Perform detailed campaign QA to identify issues with audience, data, compliance, and experience.
- Collaborate with Growth, Digital, Customer Marketing, Sales, RevOps, and Product teams.
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