Senior Content Marketing Manager (Maternity Cover)
New
B
BeyondB2B SaaS
Remote - SpainContractSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Project ManagementGoogle AnalyticsSEO
Requirements
- 5+ years of content marketing experience at a B2B SaaS technology company.
- Proven track record of measuring content effectiveness throughout the marketing funnel.
- Proven track record of creating and delivering content strategies and campaigns in the European region across multiple languages.
- Experience with data analysis tools such as Google Analytics and various content/SEO analysis tools.
- Strong project management skills to manage multiple projects with tight deadlines.
- Excellent persuasive written and verbal communication skills, including interpersonal and presentation skills.
- Excellent English language proficiency.
- Ability to influence buy-in from multiple stakeholders.
- Ability to perform under pressure in a fast-paced environment.
Responsibilities
- Research, ideate, and create content for demand generation campaigns in EMEA and other segments.
- Implement and measure a content strategy based on customer needs, market trends, product functionality, and competitive forces.
- Partner with Digital Marketing, Events, Product, Operations, and GTM teams to orchestrate cross-channel content programs.
- Develop relationships with Sales to align on ideation, execution, and measurement processes.
- Drive design processes for created collateral and manage localization of all materials.
- Conduct analysis on content performance, identify funnel gaps, and initiate optimization opportunities.
- Communicate campaign plans, programs, and results to stakeholders across the organization.
- Initiate and track progress on non-campaign initiatives that benefit marketing outcomes.
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