North America Field and Channel Marketing Manager
T
TrellixCybersecurity
Remote role based in the United States.Full-TimeMiddle
SalaryUSD 120000 - 140000 / year
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Job Details
- Experience
- 5-7+ years of experience in B2B marketing
- Required Skills
- SalesforceCRM
Requirements
- 5-7+ years of B2B marketing experience, preferably in enterprise technology, SaaS, or cybersecurity.
- 3+ years of proven success in a field marketing role covering US and Canada markets.
- 2+ years of direct experience with demand generation in a SaaS or cybersecurity company.
- Expertise in demand generation, digital marketing channels, event management, and ABM.
- Proficiency with CRM and marketing automation systems.
- Hands-on experience with Salesforce, Marketo, and 6Sense is a strong asset.
- Exceptional project management and organizational skills.
- Analytical ability to set goals, evaluate effectiveness, and extract data insights.
- Excellent communication and presentation skills.
- Ability to travel across North America for events and meetings.
Responsibilities
- Design and execute integrated regional marketing plans aligned with local sales goals.
- Manage multi-channel demand generation programs including email, social, SEM, and content syndication.
- Build and implement targeted account-based marketing (ABM) programs for enterprise accounts.
- Oversee channel partner programs and administer Marketing Development Funds (MDF).
- Plan and execute event strategy, including trade shows, workshops, and executive roundtables.
- Partner with sales teams to provide enablement, collateral, and marketing strategy support.
- Monitor KPIs and analyze campaign performance using CRM and automation tools.
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