Head of Content & Campaigns
New
E
EventMobiB2B Marketing
This role is open to candidates based anywhere in Canada, ET overlap requiredFull-TimeManager
SalaryCA$120,000-$150,000 (Base + Bonus)
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Job Details
- Experience
- 8+ years
- Required Skills
- SEOWordPressHubSpot
Requirements
- 8+ years of progressive B2B marketing experience (corporate side).
- Direct experience building and running SEO/AEO strategy from scratch.
- Proven track record of owning content and campaign calendars.
- Exceptional writing and editing skills with a strong sense of brand voice.
- Experience coordinating complex product launches across cross-functional teams.
- Proficiency with AI tools in daily workflows.
- Ability to work with high autonomy and take initiative.
- Private, quiet, and ergonomic home workspace.
- Reliable internet connection (at least 30 Mbps download).
- Must be based in Canada with flexibility to align with ET.
Responsibilities
- Own content gap analysis and execution from top to bottom of the funnel.
- Develop and manage end-to-end SEO and AEO strategies.
- Lead the campaign strategy, calendar, and content creation for product launches.
- Manage and mentor the marketing admin and creative team.
- Coordinate with sales, product, and regional marketing teams to ensure campaign alignment.
- Maintain high standards for all external messaging, acting as the final quality control.
- Manage the social media program and executive/SME thought leadership.
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