Director, Product Marketing
New
E
EthosLife insurance technology
Location: Remote USFull-TimeDirector
Salary162,000 - 287,000 USD per year
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Job Details
- Experience
- 8+ years total experience, ideally 3+ years in a top-tier management consulting firm or investment banking, followed by 3+ years in consumer product marketing, growth, or a strategy role
- Required Skills
- Data Analysis
Requirements
- 8+ years total professional experience.
- 3+ years of experience in a top-tier management consulting firm or investment banking.
- 3+ years of experience in consumer product marketing, growth, or strategy in a high-growth, venture-backed company.
- Deep understanding of brand strategy and creative performance.
- Experience translating complex product value into audience-specific messaging.
- Proficiency in analyzing performance data from paid social, search, and email channels.
- Experience building agentic AI workflows and tools to improve team productivity and decision-making.
- Strong ability to synthesize complex data into clear, actionable executive strategy.
- Exceptional communication skills, capable of presenting at both C-level and tactical creative levels.
- Ability to work in high-velocity startup environments with a bias for action.
Responsibilities
- Define and lead go-to-market strategies for new and evolving products, including audience definition and positioning.
- Manage cross-channel creative strategy, determining investment allocation across social, search, YouTube, and offline channels.
- Collaborate with product managers to translate product value into clear, actionable creative briefs.
- Analyze performance data across channels to surface insights and iterate on creative strategy.
- Build AI-native workflows that integrate human judgment with data to drive creative performance.
- Establish KPIs and metrics for creative performance, such as ROI and win rates, to maximize business results.
- Manage Brand & Creative OKRs, serving as a connector across product, brand, and performance marketing teams.
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