User Acquisition Manager (Meta, New Project)
J
JobgetherEdTech
Based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English proficiency at approximately B1 level or above
- Experience
- 3+ years
- Required Skills
- Microsoft ExcelDigital MarketingGoogle Sheets
Requirements
- 3+ years of experience in User Acquisition, Performance Marketing, or a closely related growth role.
- Strong hands-on expertise with Meta Ads and demonstrated experience managing and scaling paid social campaigns.
- Experience managing significant advertising budgets while maintaining a strong focus on performance and profitability.
- Background working with subscription-based or B2C digital products.
- Strong analytical and experimentation mindset, with the ability to use data to make informed growth decisions.
- Solid understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys.
- Strong Excel or Google Sheets skills for analyzing campaign and performance data.
- Ability to work independently, take ownership of a channel, and operate effectively in a fast-moving environment.
- English proficiency at approximately B1 level or above.
- Experience with automation, rules, scripts, or other performance marketing automation tools is a plus.
- Knowledge of mobile measurement and attribution is an advantage.
Responsibilities
- Own Meta Ads acquisition end-to-end, from campaign setup and structure through ongoing optimization and scaling.
- Manage significant monthly paid social budgets with a strong focus on ROAS, LTV, acquisition efficiency, and sustainable growth.
- Develop, launch, test, and scale campaign structures and acquisition strategies based on performance data.
- Operate and contribute to the evolution of UA automation systems, campaign logic, and performance processes.
- Design structured testing frameworks covering audiences, campaigns, creatives, funnels, and acquisition strategies.
- Partner with product and creative teams to develop and execute creative and funnel experiments.
- Analyze performance data to identify scalable growth opportunities and translate findings into actionable initiatives.
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