UA Manager (Meta Ads)
J
JobgetherDigital Education
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English proficiency at B1 level or above.
- Experience
- 3+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- 3+ years of professional experience in User Acquisition, Performance Marketing, or a closely related discipline.
- Strong hands-on experience managing and scaling Meta Ads campaigns.
- Demonstrated experience managing significant paid social advertising budgets.
- Experience working with subscription-based businesses or B2C digital products.
- Strong analytical mindset with a demonstrated ability to use data to make decisions and evaluate performance.
- Experience designing and running structured experiments and interpreting test results.
- Strong understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys.
- Advanced working proficiency with Excel and Google Sheets for campaign analysis, reporting, and performance modeling.
- Strong understanding of performance metrics, including ROAS, LTV, acquisition efficiency, and funnel performance.
- English proficiency at B1 level or above.
Responsibilities
- Own Meta Ads acquisition campaigns end-to-end, from campaign setup and testing through optimization and scaling.
- Manage and grow significant monthly paid social budgets while maintaining a strong focus on ROAS, LTV, and overall acquisition efficiency.
- Develop, launch, test, and scale campaign structures, targeting strategies, and performance approaches.
- Operate and contribute to the continuous improvement of UA automation systems, algorithms, rules, and campaign structures.
- Design and execute structured testing frameworks to evaluate campaigns, audiences, creatives, funnels, and acquisition strategies.
- Partner with product and creative teams to develop and test new creative concepts, funnel improvements, and growth experiments.
- Analyze campaign and funnel performance to uncover trends, opportunities, and potential efficiency improvements.
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