Creative Strategist / Copywriter (E-Commerce)
New
J
JobgetherDTC E-Commerce
Brazil, Minimum four-hour daily overlap with UK/GMT working hours.ContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of professional experience in creative strategy and copywriting within DTC e-commerce, an agency, or a freelance environment.
- Proven experience creating high-performing paid social advertising for platforms such as Meta and TikTok.
- Strong understanding of direct-response copywriting, consumer psychology, persuasive messaging, and conversion principles.
- Demonstrated ability to turn customer research and performance data into actionable creative concepts.
- Experience writing video, UGC, static advertising, landing-page, and email copy.
- Ability to adapt tone of voice and messaging across different audiences, products, and customer segments.
- Strong understanding of what makes DTC advertising effective, including hooks, angles, offers, and calls to action.
- Excellent written English and strong communication skills.
- Comfortable working independently, managing priorities, and communicating asynchronously in a remote environment.
- Highly curious and commercially minded, with a habit of studying advertising trends, competitor creative, and successful hooks.
Responsibilities
- Develop creative concepts, messaging angles, and campaign ideas based on customer insights, competitor research, and performance data.
- Write persuasive scripts for UGC and video advertisements, with a strong focus on capturing attention immediately and driving action.
- Create direct-response copy for static ads, landing pages, email campaigns, and other customer acquisition assets.
- Translate strategic ideas into clear, actionable creative briefs for designers, video editors, and UGC creators.
- Analyse advertising performance to identify winning creative patterns, audience responses, and opportunities for iteration.
- Continuously refine and expand successful concepts based on performance insights and testing results.
- Collaborate with growth and marketing teams to align creative output with campaign objectives, acquisition goals, and testing roadmaps.
- Monitor creative trends and emerging formats across Meta, TikTok, and other relevant advertising platforms.
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