Social Media & Email Marketing Manager
V
Virtual Staff 365Retail E-commerce
Philippines, Australian Eastern Standard Time (AEST) business hoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- High level of written English communication proficiency
- Experience
- Minimum 5 years of experience
- Required Skills
- Canva
Requirements
- Minimum 5 years of experience in social media management or email marketing within retail or e-commerce.
- Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts.
- Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting.
- Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude.
- High level of written English communication proficiency.
- Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies.
- Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection.
Responsibilities
- Plan and maintain organic content calendars for Facebook and Instagram.
- Write, create, and schedule engaging organic social media posts.
- Manage all day-to-day operations within Meta Business Suite.
- Prepare eye-catching graphics and creative assets using Canva and AI tools.
- Monitor and respond promptly to routine social media comments and messages.
- Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches.
- Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences.
- Segment customer lists effectively based on engagement behaviour and purchase history.
- Conduct systematic A/B testing across subject lines, body content, offers, and send times.
- Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue.
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