Content Marketing Manager – Children & Young People
New
P
Psychiatry UKDigital Psychiatry
United Kingdom (Remote)Full-TimeManager
SalaryCompetitive, Depending on Experience
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Job Details
- Required Skills
- SEODigital Marketing
Requirements
- Demonstrable experience in content creation and content marketing, supported by a strong written and/or multimedia portfolio.
- Experience creating content for children and young people, as well as parents and carers, adapting tone, language and format appropriately.
- Proven ability to develop and deliver content strategies aligned to measurable business outcomes.
- Experience managing campaigns from concept and planning through to launch and post-launch evaluation.
- Excellent writing and communication skills, with the ability to adapt tone and style across audiences and channels.
- Experience working with clinical, technical or regulatory experts to translate complex information into clear, accessible content.
- Confident using content and marketing tools, including CMS, email marketing, SEO and analytics platforms.
- Highly organised, able to manage multiple content workstreams, deadlines and priorities independently in a remote-first environment.
- Genuine interest in and sensitivity to neurodiversity, mental health and healthcare communications for children and young people.
Responsibilities
- Develop and deliver the content marketing strategy for the new CYP neurodiversity pathway and product, aligned with commercial and brand objectives.
- Create a range of engaging content, including web copy, blogs, guides, emails, social/video scripts and campaign assets.
- Translate complex clinical and pathway information into clear, accurate and empathetic content for children and young people, parents and carers.
- Work with clinical and Information Governance teams to ensure content is accurate, appropriately reviewed and compliant with healthcare marketing standards.
- Build and manage a content calendar across organic and paid channels, aligned to key launch milestones.
- Lead campaign planning and delivery from concept through to launch, evaluating performance and making improvements based on results.
- Collaborate with Design, Digital and Business Development teams on website, sales and partner-facing content.
- Apply SEO best practice and audience insight to improve engagement, performance and conversion across the patient journey.
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